Business Sues Yelp Reviewer – And Wins Revised Review!
Did you hear about the contractor who sued the woman who left him a bad Yelp review?
Yikes! It’s getting messy out there with defamation claims coming up against free speech rights. And the courts are starting to weigh in. More on that below.
But first, what does all this mean for small and local businesses who are affected by online reviews? Visit:-pissedconsumer.com
How (and should) a local small business deal with negative or unfair reviews?
Should you just ignore all online reviews and let people talk? Does it ever make sense to respond to a negative review online?
Did you know there are ethical and legitimate ways to increase your amount of good reviews and even turn bad situations into positive reviews? We detail all the options here…
Local Small Business Implications For Review Sites
Local review sites like Yelp can be a boon, a bane or just part of the background of doing business in today’s online world.
Pages of glowing reviews can drive new customers excitedly in the door, but as the contractor who sued knows, too many bad reviews, or even one harsh accusatory one, can do serious damage.
Options To Deal with Bad Reviews Online
Suing a reviewer is obviously an extreme reaction. Here are some other options for dealing with online reviews:
Don’t Respond At All – Many business choose to just let all their online reviews stand. This isn’t a terrible approach because even responding to bad reviews can be tricky business. Even in the days before the internet – people talk, what are you gonna do? But even if you decide not to respond, at least do the following…
At Least Read Your Reviews – It’s easy to recall what you’re doing well and dismiss bad reviewers as a couple of “Negative Nelsons”. But too many negative online reviews can hurt your sales so it’s better to hear the bad news. It may turn out there are indeed issues of which you’ve been unaware. Once addressed, the bad reviews will fade into the past and be replaced with positive reviews. And if the reviewers note the positive changes (we’ve seen this a lot), previous and future customers can be assured the problems of the past have been corrected.