Any marketer will be able to tell you the significance of display advertising, whether it is used in a trade show, exhibition, fair, roadshow, store or kept next to a cash counter. If properly used, it is one of the best and cheapest forms of advertising that is bang on target and difficult to miss.
The only downside was the big bulky display hardware and the time and cost it took to set it all up. All that has changed with the availability of portable display stands. This new lightweight hardware has made this popular form of advertising more cost effective, easy to use, flexible, portable, quickly deployable and reusable.
Portability in itself is a great benefit. With these lightweight displays, it is possible to quickly move them from one venue to another making it possible for field teams to participate in multiple events at different locations even if there is very little time gap between them. It is not surprising that such displays usually form part of the essential advertising hardware of most marketing teams.
The low price of these stands has allowed marketing teams to deploy them more liberally with the same budget than what was possible in the days of more expensive and much heavier display hardware. Take a look at some very obvious plus points of these stands.
Advantages Of Portable Display Stands
1- This is lightweight equipment which can be compactly packed, easily stored and transported.
2- The assembly and set up is very easy and even a new user will be able to do it. Display Stand
3- Cost savings on multiple fronts – Low storage costs, zero labour costs and low transportation costs.
4- They are rugged and durable – They are made to take some amount of rough use. Perfect for frequent usage and dismantling / assembling cycles.
5- Good quality stands are very well designed using innovative graphic fitting and tensioning systems, which makes sure that the display is perfect each time it is used.
6- Flexibility and adaptability – They can be used in many layouts and have multiple uses giving you a lot of options when it comes to designing your display area.
7- Re-usability – You can change the graphics, which means the same stands can be used in different situations with different graphics instead of going for entirely different set of displays. This saves you cost and reduces the amount of hardware that you have to store and transport.
8- They occupy less space – Exhibition spaces are often expensive. These stands take up minimal floor space thus saving costs and leaving more room for other things in your stall.
The Importance Of Flexibility
Flexible display stands as discussed earlier give you many more options when it comes to designing your stall or display at an event venue. When they are not being used in exhibitions or events, they can be used in your office reception or a showroom instead of being stored away.
The Importance Of Re-usability
Buying reusable display stands not only saves you cost, but is also an environment friendly option. Make sure that the graphics will last long and will not fade or wrinkle after a few uses. This means less graphics replacement and a display that stays attractive during its entire lifetime.
Choose Your Portable Display Stands Wisely
There are many brands of display stands available, but you will be able to get maximum benefit from them only if you pay attention to these factors rather than just going by the price.
• Weight of the display.
• The ease with which it can be packed and the compactness of the package.
• The quality of the hardware. Good quality graphics will retain its print quality and appearance for many years. The quality of the stands will decide their durability.
• Ease with which it can be dismantled and reassembled. On an average, portable banner stands should not take more than three to 15 minutes to set up depending upon the type and size. This will save valuable time when you have to quickly move from one venue to another.