Here are some tips to any person ready to or thinking about launching their own clothing line.
Tip # 1. Don’t Rush
What I mean by this is take your time when it comes to the launch of your line. There is so much competition out there these days, setting up some social media pages with a t-shirt coming soon is not going to cut it. Have you ever got excited about a Facebook page with 12 likes and “a fresh new clothing brand coming soon”in the about me section? Me neither.
Tip # 2. If you can’t design, then pay someone who can. sustainable clothing brands
Too many street wear start-ups launch their brand with just their name in a script font, screen printed on a black t-shirt. Now I’m all for supporting a brand, but you need to at least put some thought and creativity into your clothes, otherwise people will see that you are just like the rest of the clothing brands who have started and failed. If you can’t draw or design, pay someone who can. You’re going to want solid designs if you want to stand out and it doesn’t have to be expensive. A great website for design work is called Designcrowd. This site allows you to post your design brief, set your budget, then wait for designers from all over the world to post their entry and you can choose the best one.
Tip # 3 Don’t rip-off others!
Every brand wants to be as successful as Obey, Stussy and HYPE, but blatantly copying their ideas, style and ripping off their designs is not going to get you there. In fact, It’s much more likely to have a bad effect because these brands are well known, respected and their thousands of fans will know that your clothing designs aren’t original.
Tip # 4 Think outside the box.
You have probably heard this saying before and although it is much easier said then done, a good way to start off is to do a fair bit of research to gather your own ideas. Ask yourself what kind of clothing do I want to make? What are my favourite brands? What do I enjoy in life? Once you know the answers to these questions then you can start to research brands, jot down ideas, take photographs and doodle to really build a picture of the kind of street wear items you want your brand to be producing. But please don’t ignore tip number three while doing your research!
Tip # 5 Research your product.
Now that you have a few designs or ideas that you would love to see printed on a t-shirt, it’s time to look into what company you will use to provide your blanks. There are many companies which make blank clothing ready for printing so this part can be a bit overwhelming, but deciding on your budget and who your target market is will really help to narrow down the choice.