The real estate market is changing slowly to become a seller’s market especially with the recent rise in foreclosures. A foreclosure takes place when an existing homeowner defaults on the mortgage payment and as a result the lender can put the house for sale through auctions. The homeowner has the opportunity to sell the home through real estate agents to buyers for the best price. As a result of this trend there has been an increase the in real estate seller leads. sphere marketing
Today, 71% of buyers and sellers of real estate gather information using the Internet. Once they get all the information related to the selling of their real estate, they can put it up on the Internet, go through classifieds or approach a real estate agent. For a real estate agent, the homeowner of a foreclosed property or a seller who approaches them over the internet is a hot lead.
There are other ways of getting real estate seller leads and some of they are:
- If you go ahead and place newspaper classified ads for home sellers
- One of the most effective ways is creating your own real estate web site. This will draw prospective sellers and they can send you a query. Depending on what they require, you can get back to them. This is as good as any real estate seller lead.
- Signage: This is another medium of advertising and you can place it at junction points, traffic signals and other places where you expect your prospective sellers to be. If you are able to organize and effective signage campaign then you will definitely get your share of seller leads.
- Contractor and home builder shows: You can advertise your agency through such shows. Home builders are also sellers as after the completion of construction, they will be looking for buyers. So, home builders should be in your list of prospective sellers.
- Other advertising mediums: You can use different advertising mediums over the Internet or in print and this can include promotional handouts, press releases, newsletters and e-mailers.
- Referrals from other sellers: If you have been able to sell off a house to a potential buyer at a good price then you will get seller referral leads.