Exhibitions and trade shows are an important part of the marketing and public relations strategy for most businesses. They allow businesses to interact and get first-hand feedback from their customers whilst also relaying their business message.
Though a trade show is much more than putting up a stall and handing out leaflets, a high visitor count is one of the basic requirements to make your participation worthwhile. Exhibition display stands allow you to put together attractive stalls to grab the attention of trade show visitors. Let us take a look at some trade show display options.
1: Banner Stands
Banner stand displays will easily qualify as the most commonly used trade show display. The popularity is due to the fact that it can be used as a standalone display, combined with other types of display items and can even be used outside as a promotional sign or to give directions. They are attractive, lightweight, portable, flexible, easy to assemble and are reusable. Here are some common types of banner stands:
Fabric banner stand: Elegantly stands on the floor.
Fabric backdrop: Great for displaying large graphics, also stands on the floor.
Ceiling hanging: The height increases visibility and attracts attention from a distance.
Table top banners: Highlights your message when visitors come to the stall.
2: Printed Fabric
Printed fabric can be used for enhancing the beauty of any trade show stall. They make very attractive displays with their bright colours and high resolution graphics. They are a much better alternative to PVC material or paper. They also come in a wide price range and can suit a variety of budgets. Here are some common applications of printed fabric:
Printed table clothes: They are ideal for displaying your logo or message at the trade show while doubling as an attractive tablecloth. With good quality digital printing and some nice finishing touches it can really make an impression.
Outdoor fabric banners: Outdoor banners are useful in large trade shows with a lot of participants. It attracts the attention of visitors even as they arrive and it can result in more visitors if used wisely. Fabric banners are easy to carry around, install and are environmentally friendly.
Rubber backed mats: The cement flooring of most trade show venues is not really feet friendly for the visitors. One way you can show them that you care is by providing good stall flooring. Rubber backed mats can also be used to decorate the floor or countertops. Poster Stand
3: Outdoor Event Displays
When the exhibition is outdoors, the exhibition display stands have the elements to contend with and there are several display stand options for outdoor use. Outdoor displays are also excellent for attracting attention and are very effective if placed in areas of high traffic. Here are some good options:
Flying banners of different shapes: To display messages and logos. They are usually double-sided and are usually fixed to the ground. They can withstand wind and rain.
Pop up promotional shop: This makes an instant booth that can be used in outdoor trade shows for distributing samples or brochures. They are quite lightweight and can be easily set-up or dismantled.
Printed tents: Makes an excellent outdoor stall protecting the people manning the booth from the sun and at the same time displaying your logo or message on the outside. The pop-up feature makes it easy to fold or install and as they are made of fabric they are light and portable.
This is a handy item to have in any trade show. It can give you an instant counter, demo area or workspace that can be folded easily once the show is over.
5: Illuminated Cylindrical Displays
Nothing is as impressive at night as a display that can be illuminated by light from the inside. Cylindrical displays like Lumaline are great for use as a hanging display. They also make great looking tables and counters.